BIBO Water
Media Rocket was commissioned to develop a new eCommerce website and digital marketing strategy to increase conversions.
The Challenge & Strategy
Media Rocket was commissioned to develop a new eCommerce website and digital marketing strategy to increase conversions on the website. The channels include Paid Search, Programmatic, Facebook Ads, Facebook and Instagram Organic Posts and Search Engine Optimisation. A secondary objective was to ensure that accurate data was consistently collected from the site and other platforms for analysis and reporting
Our team developed the overall strategy in tandem with the new eCommerce website planning to create a strong overall position for Bibo in the South African online space.
The Execution
Services:
Search Engine Optimisation
Organic Social Media
Google Ads
Development
Programmatic
Google Analytics
Google Tag Manager
Custom Reporting
Crew: Developer, UX designer, UI Designer, Search Engine Optimiser, Paid Media Specialist, Content Strategist, Analyst.
The Impact
Performance Metrics (6 Months):
Sessions: +43%
Users: +59%
Conversion Rate: +182%
CPA (Cost Per Acquisition): -43%
Project Outcomes:
Status: Success
Overall Increase in sales Revenue over the period
Increase in traffic to the site
Increase in conversion rate
