Chefs Depot
Chef’s Depot had an online environment that was not meeting their requirements. Our task was to rethink the online space and rebuild campaigns to produce higher conversions.

The Challenge & Solution
Chef’s Depot had an online environment that was not meeting their requirements as a business. Our task was to rethink the online space for them, take control of their online platforms and rebuild campaigns to produce higher conversions at a lower cost. Additionally, the website at the time was a copied template of another build and had inaccurate metadata that was affecting SEO. Lastly the client had little visibility on site performance data.
To this end we redeveloped the Website, rebuilt the Google Ads campaigns and added Facebook and Instagram ads to the channel mix. We audited the old site for SEO and used learnings to update the new build for enhanced Ranking and organic traffic generation.
The result is a high functioning online position that consistently produces conversions and which has created an enhanced user experience.
The Execution
Services:
Search Engine Optimisation
Organic Social Media
Google Ads
Development
Programmatic
Google Analytics
Google Tag Manager
Custom Reporting
Crew: Developer, UX designer, UI Designer, Search Engine Optimiser, Paid Media Specialist, Content Strategist, Analyst.
The Impact
Performance Metrics:
Clicks: +61.53%
Impressions: +218.58%
Conversion Rate: +108.17%
CPC: -70.4%
Project Outcomes:
Status: Success
Overall Increase in sales Revenue over the period
Increase in traffic to the site
Increase in conversion rate


