Everlytic
We were tasked to develop strong online sales processes and channels that are well-tracked and set up to generate insights for campaign optimisation.
The Challenge
We were tasked to develop strong online sales processes and channels that are well-tracked and set up to generate insights for campaign optimisation. Using the tracking aspects of Google Analytics, Search Console, The Facebook Pixel and the LinkedIn insights tag we have been able to develop an effective lead-generation process using both Direct Call-to-action campaigns and content promotion campaigns.
The Execution
Services
Web development & Ecommerce development
UX and UI
Technical Search Engine Optimisation
Data Driven insights and consultation
Event, Goal and conversion tracking setup and management
A/B testing setup and management
Technical Analytics services
Full Stack Marketing
Crew: Developer, UX Designer, UI Designer, SEO optimiser, Paid Specialist, Social Specialist, Data Analyst, Analytics Architect.
The Impact
Performance Metrics
Sessions: +30%
Clicks: 102%
Users: 33%
Cost: -16%
Project Outcomes:
Status: Success
Consistent increase in Rank in Search Engines
Effective website
Lead Funnels successfully setup
Effective Social Media Profiles and Ad campaigns
