FoodServ
Our team was tasked to redevelop the online environment for Foodserv, create a new launch plan, and execute...

The Challenge & Strategy
Our team was tasked to redevelop the online environment for Foodserv, create a new launch plan and execute advanced development and marketing manoeuvres to push into new frontiers.
This meant developing a new main site and shopping environment. Once completed the Media Rocket team began their marketing mission to engage new and existing customers through multiple marketing channels and exceptional creativity.
The Execution
Services:
Web development & Ecommerce development
UX and UI
Technical Search Engine Optimisation
Data Driven insights and consultation
Event, Goal and conversion tracking setup and management
A/B testing setup and management
Technical Analytics services
Full Stack Marketing
Crew: Developer, UX Designer, UI Designer, SEO optimiser, Paid Specialist, Social Specialist, Data Analyst, Analytics Architect.
The Impact
Performance Metrics (6 Months):
Conversion Rate: +587%
Cost: -8%
CPC: -46%
CPA: -86%
Project Outcomes:
Status: Success
Since inception 92% growth in sessions, 94% increase in users
Enhanced Ecommerce tracking and analytics deployed
Custom reporting interfaced integrated
New site developed


