Media Rocket Mission control was engaged to increase the value of the site’s position in the Organic Search Results. In line with this the team was tasked to setup a robust and comprehensive tracking and analytics environment that connected various datasets and highlighted important critical success factors in various channels and projects.

The teams mission was and is to surface performance data to the Vox management team around performance metrics for their online activities as well as work with the development team in implementing advanced analytics and tracking practices on the front and backend of the site.

Using this data environment the mission team keeps a close eye on the site’s performance online and, in particular, in Search Engine Results pages with the goal of owning and maintaining the search position.